Have you ever heard about Shadow Profile? Well if you did not, do not worry as most of the people does not even know of their existence. Shadow profiles are profiles created of people that do not have a profile in the social media. This profile is created without the person knowledge or authorisation. Shadow profile gathers people information, such where have they been, what they like, with who they been with and another tan more types of information.
But how are they created? that is really easy, the profiles are created based on what other social media user post about that person, things like:
- location tags
- picture tags
- selfies
- the status that mentions other people name
These profiles are created such social media can use their data to create a targeted advertisement and understand the demographic.
Source:
Oak, S., 2020. Facebook Shadow Profiles: A Profile Of You That You Never Created. [online] Medium. Available at: <https://medium.com/@SpiderOak/facebook-shadow-profiles-a-profile-of-you-that-you-never-created-302f99f20930> [Accessed 23 November 2020].
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